"In today's global market, it's imperative every wine send a clear message to its buyer. Sometimes, the story behind the bottle is more important than what exists inside. The Oregon story is about high quality, sustainable agriculture and true stewardship of the land. This message is paramount to Oregon's positioning in the global wine marketplace. The LIVE certification emphasizes this point and creates a brand position that most other wine regions simply don't have - it's Oregon's edge on the competition. To be able to say your winery and vineyards have achieved the highest certification in the world for sustainable viticulture, now that's pretty powerful."